
MARIA DE LA CONCEPCION
VARELA NEIRA
Profesora titular de universidade
Publicacións (68)
2023
-
Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
European Journal of Marketing, Vol. 57, Núm. 4, pp. 1130-1160
2022
-
Understanding Consumer Adoption of Mobile Banking: Extending the UTAUT2 Model with Proactive Personality
Sustainability (Switzerland), Vol. 14, Núm. 22
-
Social media marketing system: conceptualization, scale development and validation
Internet Research
2021
-
Poster: Technique of Active Online Training: Lessons Learnt from EngiMath Project
Advances in Intelligent Systems and Computing
-
Numerical Analysis of Electromagnetic Fields
Power Systems (Springer Science and Business Media Deutschland GmbH), pp. 489-511
-
Study to find out the perception that first year students in engineering have about the Computational Thinking skills, and to identify possible factors related to the ability of Abstraction
Heliyon, Vol. 7, Núm. 2
2020
-
On-line course on engineering mathematics: Students' experience with pilot course material
SEFI 48th Annual Conference Engaging Engineering Education, Proceedings
-
Bringing Mathematics to Engineering: Online Learning-Teaching Model
Proceedings - 2nd International Conference on Mathematics and Computers in Science and Engineering, MACISE 2020
-
Análisis empírico de los factores que influyen en la intención de compra a través de redes sociales
XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos
-
Virtual Power Plants and Virtual Inertia
Power Systems (Springer Verlag), pp. 87-113
-
Unha análise empírica dos factores que inflúen no boca a boca electrónico nas redes sociais tras unha promoción de marca
Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, Vol. 29, Núm. 1, pp. 1-18
-
The influence of consumer personality traits on mobile shopping intention
Spanish journal of marketing-ESIC, Vol. 24, Núm. 3, pp. 331-353
-
Particular case of big data for wind power forecasting: Random forest
International Journal on Technical and Physical Problems of Engineering, Vol. 12, Núm. 1, pp. 25-30
-
Designing and projecting a wind generator based on the emplacement: Power coefficient
International Journal on Technical and Physical Problems of Engineering, Vol. 12, Núm. 4, pp. 91-96
-
Comportamento de compra no comercio móbil: a importancia dos trazos de personalidade
Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, Vol. 29, Núm. 3, pp. 178-200
2019
-
Herramientas de gamificación en la docencia universitaria: Una aplicación de Kahoot en Investigación Comercial
Innovación e investigación en la educación universitaria (Educación Editora), pp. 519-524
-
The Effect of Political Skill on Work Role Performance and Intention to Leave: A Moderated Mediation Model
Journal of Leadership and Organizational Studies, Vol. 26, Núm. 1, pp. 98-110
-
Skills in computational thinking of engineering students of the first school year
Heliyon, Vol. 5, Núm. 11
-
High-Performance Work Systems and Work-Role Performance: A Multilevel Moderated Mediation Model
Performance Improvement Quarterly, Vol. 32, Núm. 1, pp. 77-101
-
Development of a Mathematics On-line Project in Engineering Education
Open Education Studies, Vol. 1, Núm. 1, pp. 257-261