Social media marketing system: conceptualization, scale development and validation

  1. Varela-Neira, C.
  2. Dwivedi, Y.K.
  3. Camoiras-Rodriguez, Z.
Revista:
Internet Research

ISSN: 1066-2243

Ano de publicación: 2022

Tipo: Artigo

DOI: 10.1108/INTR-06-2021-0393 GOOGLE SCHOLAR
Fonte de datos: Scopus