Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data

  1. Varela-Neira, C.
  2. Coelho, F.
  3. Camoiras-Rodríguez, Z.
Revista:
European Journal of Marketing

ISSN: 0309-0566

Ano de publicación: 2023

Volume: 57

Número: 4

Páxinas: 1130-1160

Tipo: Artigo

DOI: 10.1108/EJM-08-2021-0582 GOOGLE SCHOLAR
Fonte de datos: Scopus