How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
- Sousa, C.M.P.
- Ruzo-Sanmartín, E.
- Varela-Neira, C.
- Tan, Q.
Revista:
International Marketing Review
ISSN: 0265-1335
Ano de publicación: 2024
Tipo: Artigo