PAULA
ALVAREZ GONZALEZ
Profesora contratada doutora
![Foto de PAULA](/img/nophoto.png)
![Foto de Universidade de Vigo](/img/noimage_org.png)
Universidade de Vigo
Vigo, EspañaPublicacións en colaboración con investigadores/as de Universidade de Vigo (16)
2024
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The role of individual factors in perceived sustainable employability: an application in higher education
Education and Training
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What do consumers care about when purchasing experiential packaging?
British Food Journal, Vol. 126, Núm. 5, pp. 1887-1903
2023
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Mergers and acquisitions success: examining customer loyalty
Marketing Intelligence and Planning, Vol. 41, Núm. 1, pp. 48-61
2022
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Which are the predictors of perceived employability? An approach based on three studies
Assessment and Evaluation in Higher Education, Vol. 47, Núm. 6, pp. 878-895
2021
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Building value with packaging: Development and validation of a measurement scale
Journal of Retailing and Consumer Services, Vol. 63
2020
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How to promote the employability capital of university students? Developing and validating scales
Studies in Higher Education, Vol. 45, Núm. 12, pp. 2634-2652
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La imagen e identificación de los clientes bancarios tras una fusión o adquisición
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 1, pp. 89-110
2019
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The effect of mergers and acquisitions on customer–company relationships: Exploring employees’ perceptions in the Spanish banking sector
International Journal of Bank Marketing, Vol. 38, Núm. 2, pp. 406-424
2017
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Internal determinants of university student employability. Construction and validation of scales
PROCEEDINGS OF THE HEAD'17 - 3RD INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES
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Perceived employability in university students: developing an integrated model
Career Development International, Vol. 22, Núm. 3, pp. 280-299
2015
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The ecological consumer's profile in Spain
Esic market, Núm. 151, pp. 241-297
2014
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Aplicación de conceptos: aplicación de conceptos 9.1
Manual práctico de marketing (Pearson Educación), pp. 155
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Aplicación de conceptos: aplicación de conceptos 9.2
Manual práctico de marketing (Pearson Educación), pp. 156
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Casos de estudio: caso 3.1: MI CASA RURAL
Manual práctico de marketing (Pearson Educación), pp. 43
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Casos de estudio: caso 8.1: MUNDO READER, LA "APPLE" ESPAÑOLA
Manual práctico de marketing (Pearson Educación), pp. 135-136
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Empirical evidence of the influence of environmental concern on the ecological behaviour of the consumer / Evidencia empírica de la influencia de la preocupación ambiental sobre el comportamiento ecológico del consumidor
Psyecology, Vol. 5, Núm. 1, pp. 58-90