Building value with packaging: Development and validation of a measurement scale

  1. Dopico-Parada, A.
  2. López-Miguens, M.J.
  3. Álvarez-González, P.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Ano de publicación: 2021

Volume: 63

Tipo: Artigo

DOI: 10.1016/J.JRETCONSER.2021.102685 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus