Publications in collaboration with researchers from Universidade de Vigo (16)

2024

  1. The role of individual factors in perceived sustainable employability: an application in higher education

    Education and Training

  2. What do consumers care about when purchasing experiential packaging?

    British Food Journal, Vol. 126, Núm. 5, pp. 1887-1903

2023

  1. Mergers and acquisitions success: examining customer loyalty

    Marketing Intelligence and Planning, Vol. 41, Núm. 1, pp. 48-61

2022

  1. Which are the predictors of perceived employability? An approach based on three studies

    Assessment and Evaluation in Higher Education, Vol. 47, Núm. 6, pp. 878-895

2021

  1. Building value with packaging: Development and validation of a measurement scale

    Journal of Retailing and Consumer Services, Vol. 63

2020

  1. How to promote the employability capital of university students? Developing and validating scales

    Studies in Higher Education, Vol. 45, Núm. 12, pp. 2634-2652

  2. La imagen e identificación de los clientes bancarios tras una fusión o adquisición

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 1, pp. 89-110

2019

  1. The effect of mergers and acquisitions on customer–company relationships: Exploring employees’ perceptions in the Spanish banking sector

    International Journal of Bank Marketing, Vol. 38, Núm. 2, pp. 406-424

2017

  1. Internal determinants of university student employability. Construction and validation of scales

    PROCEEDINGS OF THE HEAD'17 - 3RD INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES

  2. Perceived employability in university students: developing an integrated model

    Career Development International, Vol. 22, Núm. 3, pp. 280-299

2015

  1. The ecological consumer's profile in Spain

    Esic market, Núm. 151, pp. 241-297

2014

  1. Aplicación de conceptos: aplicación de conceptos 9.1

    Manual práctico de marketing (Pearson Educación), pp. 155

  2. Aplicación de conceptos: aplicación de conceptos 9.2

    Manual práctico de marketing (Pearson Educación), pp. 156

  3. Casos de estudio: caso 3.1: MI CASA RURAL

    Manual práctico de marketing (Pearson Educación), pp. 43

  4. Casos de estudio: caso 8.1: MUNDO READER, LA "APPLE" ESPAÑOLA

    Manual práctico de marketing (Pearson Educación), pp. 135-136

  5. Empirical evidence of the influence of environmental concern on the ecological behaviour of the consumer / Evidencia empírica de la influencia de la preocupación ambiental sobre el comportamiento ecológico del consumidor

    Psyecology, Vol. 5, Núm. 1, pp. 58-90