Publicacións en colaboración con investigadores/as de Universidad de Sevilla (4)

2011

  1. Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

    Journal of Marketing Theory and Practice, Vol. 19, Núm. 2, pp. 187-204

  2. Resources and international marketing strategy in export firms: Implications for export performance

    Management Research Review, Vol. 34, Núm. 5, pp. 496-518

2010

  1. Antecedents and consequences of firms' export commitment: An empirical study

    Journal of International Marketing, Vol. 18, Núm. 3, pp. 41-61

  2. Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

    Journal of World Business, Vol. 45, Núm. 1, pp. 49-58