EMILIO
RUZO SANMARTIN
Profesor titular de universidade
![Foto de EMILIO](/img/uploaded/8BBFBB7FEC791723CC0E9EFDCC6F4A7E.jpg)
![Foto de Universidad de Sevilla](/img/noimage_org.png)
Universidad de Sevilla
Sevilla, EspañaPublikationen in Zusammenarbeit mit Forschern von Universidad de Sevilla (5)
2011
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Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
Journal of Marketing Theory and Practice, Vol. 19, Núm. 2, pp. 187-204
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Resources and international marketing strategy in export firms: Implications for export performance
Management Research Review, Vol. 34, Núm. 5, pp. 496-518
2010
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Antecedents and consequences of firms' export commitment: An empirical study
Journal of International Marketing, Vol. 18, Núm. 3, pp. 41-61
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Aprendizaje organizacional, dirección estratégica de marketing y ventajas competitivas percibidas en los mercados internacionales
XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 189
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Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance
Journal of World Business, Vol. 45, Núm. 1, pp. 49-58