EMILIO
RUZO SANMARTIN
Senior university lecturer
Carlos M. P.
Sousa
Publications by the researcher in collaboration with Carlos M. P. Sousa (6)
2024
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How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
International Marketing Review
2023
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Does business commitment to sustainability increase job seekers' perceptions of organisational attractiveness? The role of organisational prestige and cultural masculinity
Business Strategy and the Environment, Vol. 32, Núm. 8, pp. 5521-5535
2020
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Influence of business commitment to sustainability, perceived value fit, and gender in job seekers' pursuit intentions: A cross-country moderated mediation analysis
Sustainability (Switzerland), Vol. 12, Núm. 11
2011
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Managerial determinants of export performance: Direct and moderating effects
Handbook of Research in International Marketing, Second Edition (Edward Elgar Publishing Ltd.), pp. 249-266
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Managerial determinants of export performance: direct and moderating effects
HANDBOOK OF RESEARCH IN INTERNATIONAL MARKETING, 2ND EDITION
2010
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The key role of managers' values in exporting: Influence on customer responsiveness and export performance
Journal of International Marketing, Vol. 18, Núm. 2, pp. 1-19