Also available: patented tools for analysis and diagnosis for certificates of autenticity, brand management and added value generation, new product development, hostelry quality, etc.
Assessment of human impact on environment. Design of environments better suited to human activities.
Available infrastructure: Data Process Laboratory, Observation room with unidirectional mirror, Computer Assisted Personal Telephone Interview System (CATI), etc.
Brand diagnostic and image: Perceptual Maps, Quantification of Brand Value, Brand extensions...)
Communication and Promotion Studies: Name testing, brands and logos, analysis of media, advertising efficacy...)
Consumer studies: industrial market research, reasons for purchasing, analysis of consumer processes (quality, satisfaction and fidelization)
Introduction of Quality Management Models (Public and Private Organizations and Touristic Resorts)