Scientific offering

  • Introduction of Quality Management Models (Public and Private Organizations and Touristic Resorts)
  • Consumer studies: industrial market research, reasons for purchasing, analysis of consumer processes (quality, satisfaction and fidelization)
  • Social Research and Polls: group processes analysis, analysis of voting behaviour and Program Assessment
  • Brand diagnostic and image: Perceptual Maps, Quantification of Brand Value, Brand extensions...)
  • Product testing: concept testing, pack testing, price elasticity and demand forecasting
  • Communication and Promotion Studies: Name testing, brands and logos, analysis of media, advertising efficacy...)
  • Assessment of human impact on environment. Design of environments better suited to human activities.
  • Research design and Data Process
  • Specialized ad-hoc training in Multivariate data analysis
  • Available infrastructure: Data Process Laboratory, Observation room with unidirectional mirror, Computer Assisted Personal Telephone Interview System (CATI), etc.
  • Also available: patented tools for analysis and diagnosis for certificates of autenticity, brand management and added value generation, new product development, hostelry quality, etc.