Comunicação ambiental para o século XXI
- García, José Sixto 1
- Santiso, María Salgueiro 1
- 1 Universidade de Santiago de Compostela, Espanha
ISSN: 0104-6829, 2316-9125
Ano de publicación: 2010
Título do exemplar: Comunicação e escola: pesquisando jovens professores
Volume: 15
Número: 2
Páxinas: 69-76
Tipo: Artigo
Outras publicacións en: Comunicação & Educação
Resumo
There is an increasing awareness on the need of protecting and caring for the environment. Organizations perform work through campaigns to raise awareness of the public opinion. This papermakes a conceptual approach to the strategies, tools and mechanisms that are integrated within this kind of ecologicalCommunication and realizes that it is an useful, updated and effective tool to build messages with efficient and persuasivepotential for a triple benefit Management: for the user, for the institution and for society in general.