Comunicação ambiental para o século XXI

  1. García, José Sixto 1
  2. Santiso, María Salgueiro 1
  1. 1 Universidade de Santiago de Compostela, Espanha
Zeitschrift:
Comunicação & Educação

ISSN: 0104-6829,  2316-9125

Datum der Publikation: 2010

Titel der Ausgabe: Comunicação e escola: pesquisando jovens professores

Ausgabe: 15

Nummer: 2

Seiten: 69-76

Art: Artikel

DOI: 10.11606/ISSN.2316-9125.V15I2P69-76 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Comunicação & Educação

Zusammenfassung

There is an increasing awareness on the need of protecting and caring for the environment. Organizations perform work through campaigns to raise awareness of the public opinion. This papermakes a conceptual approach to the strategies, tools and mechanisms that are integrated within this kind of ecologicalCommunication and realizes that it is an useful, updated and effective tool to build messages with efficient and persuasivepotential for a triple benefit Management: for the user, for the institution and for society in general.

Fuente de los datos: Dialnet