Comunicação ambiental para o século XXI

  1. García, José Sixto 1
  2. Santiso, María Salgueiro 1
  1. 1 Universidade de Santiago de Compostela, Espanha
Journal:
Comunicação & Educação

ISSN: 0104-6829,  2316-9125

Year of publication: 2010

Issue Title: Comunicação e escola: pesquisando jovens professores

Volume: 15

Issue: 2

Pages: 69-76

Type: Article

DOI: 10.11606/ISSN.2316-9125.V15I2P69-76 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Comunicação & Educação

Abstract

There is an increasing awareness on the need of protecting and caring for the environment. Organizations perform work through campaigns to raise awareness of the public opinion. This papermakes a conceptual approach to the strategies, tools and mechanisms that are integrated within this kind of ecologicalCommunication and realizes that it is an useful, updated and effective tool to build messages with efficient and persuasivepotential for a triple benefit Management: for the user, for the institution and for society in general.

Data source: Dialnet