Artificial intelligence strategies in European public broadcastersUses, forecasts and future challenges

  1. César Fieiras Ceide 1
  2. Martín Vaz Álvarez 1
  3. José Miguel Túñez López 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
El profesional de la información

ISSN: 1699-2407

Ano de publicación: 2022

Volume: 31

Número: 5

Páxinas: 20

Tipo: Artigo

DOI: 10.3145/EPI.2022.SEP.18 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Indicadores

Citas recibidas

  • Citas en Scopus: 0 (12-01-2023)

JCR (Journal Impact Factor)

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • Factor de impacto da revista: 3.596
  • Factor de impacto sen autocitas: 3.277
  • Article influence score: 0.656
  • Cuartil maior: Q2
  • Área: INFORMATION SCIENCE & LIBRARY SCIENCE Cuartil: Q2 Posición na área: 31/84 (Edición: SSCI)
  • Área: COMMUNICATION Cuartil: Q2 Posición na área: 29/95 (Edición: SSCI)

SCImago Journal Rank

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • Impacto SJR da revista: 0.831
  • Cuartil maior: Q1
  • Área: Library and Information Sciences Cuartil: Q1 Posición na área: 33/249
  • Área: Communication Cuartil: Q1 Posición na área: 74/458
  • Área: Cultural Studies Cuartil: Q1 Posición na área: 29/1142
  • Área: Information Systems Cuartil: Q2 Posición na área: 98/352

Índice Dialnet de Revistas

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • Factor de impacto da revista: 2,050
  • Ámbito: DOCUMENTACIÓN Cuartil: C1 Posición no ámbito: 1/25
  • Ámbito: COMUNICACIÓN Cuartil: C1 Posición no ámbito: 3/67

CIRC

  • Ciencias Sociais: A

Scopus CiteScore

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • CiteScore da revista: 4.5
  • Área: Library and Information Sciences Percentil: 86

Journal Citation Indicator (JCI)

(Valores previstos, calculados en base ao último indicador recollido, ano 2.021)
  • Ano 2021
  • JCI da revista: 1.26
  • Cuartil maior: Q1
  • Área: INFORMATION SCIENCE & LIBRARY SCIENCE Cuartil: Q1 Posición na área: 31/164
  • Área: COMMUNICATION Cuartil: Q1 Posición na área: 43/218

Resumo

As artificial intelligence (AI) gains space in the media, public broadcasters are testing and experimenting with these technologies to raise their services to the new standards of the audiovisual ecosystem. From algorithms that help recommend the most suitable content for users, to others that detect news and automate some of the tasks of journalists, these tools are increasingly present in public audiovisual corporations. The data were obtained from semi-structured in-depth interviews with a convenience sample of 15 corporations from 12 countries. The results reflect a heterogeneous application of artificial intelligence in corporations, oriented towards the automatic creation of content from structured data, the improvement of audience interaction through chatbots, and personalisation or verification. The implementation of these technologies also poses major challenges. Firstly, the economic cost of adapting these systems to each corporation and the difficulties in hiring experts to develop AI solutions prevent a complete deployment of these tools in public broadcasters. As main conclusions, we have understood that AI as a “culture” is believed to be vital for the public audiovisual services of the future, although its application is still far from being a standard and generally does not occupy a relevant strategic position in the innovation departments of corporations.

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