Artificial intelligence strategies in European public broadcastersUses, forecasts and future challenges

  1. Fieiras-Ceide, César 1
  2. Vaz-Álvarez, Martín 1
  3. Túñez-López, Miguel 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2022

Issue Title: Digital audio communication

Volume: 31

Issue: 5

Type: Article

DOI: 10.3145/EPI.2022.SEP.18 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

As artificial intelligence (AI) gains space in the media, public broadcasters are testing and experimenting with these technologies to raise their services to the new standards of the audiovisual ecosystem. From algorithms that help recommend the most suitable content for users, to others that detect news and automate some of the tasks of journalists, these tools are increasingly present in public audiovisual corporations. The data were obtained from semi-structured in-depth interviews with a convenience sample of 15 corporations from 12 countries. The results reflect a heterogeneous application of artificial intelligence in corporations, oriented towards the automatic creation of content from structured data, the improvement of audience interaction through chatbots, and personalisation or verification. The implementation of these technologies also poses major challenges. Firstly, the economic cost of adapting these systems to each corporation and the difficulties in hiring experts to develop AI solutions prevent a complete deployment of these tools in public broadcasters. As main conclusions, we have understood that AI as a “culture” is believed to be vital for the public audiovisual services of the future, although its application is still far from being a standard and generally does not occupy a relevant strategic position in the innovation departments of corporations.

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Funding information

Este artículo forma parte de las actividades del proyecto “Medios audiovisuales públicos ante el ecosistema de las plataformas: modelos de gestión y evaluación del valor público de referencia para España” (PID2021-122386OB-I00), financiado por el Ministerio de Ciencia e Innovación (España), AEI y Feder, UE. Además de integrarse en las actividades de la ‘Cátedra RTVE-USC sobre Medios de Servicio Público en Europa’. El autor Martín Vaz-Álvarez tiene una beca FPU del Ministerio de Ciencia e Innovación del Gobierno de España con la referencia (FPU19/06204).

Funders

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