Building value with packaging: Development and validation of a measurement scale

  1. Dopico-Parada, A.
  2. López-Miguens, M.J.
  3. Álvarez-González, P.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2021

Volume: 63

Type: Article

DOI: 10.1016/J.JRETCONSER.2021.102685 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus