Building value with packaging: Development and validation of a measurement scale

  1. Dopico-Parada, A.
  2. López-Miguens, M.J.
  3. Álvarez-González, P.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2021

Ausgabe: 63

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2021.102685 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus