Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019

  1. Ana-Isabel Rodríguez-Vázquez 1
  2. Alba Silva-Rodríguez 1
  3. Sabela Direito-Rebollal 1
  4. Berta García-Orosa 1
  1. 1 Universidade de Santiago de Compostela (Facultad de Ciencias de la Comunicación)
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2020

Título do exemplar: Televisión: programas, audiencias y debates / Television: programmes, audiences, and debates

Volume: 29

Número: 2

Tipo: Artigo

DOI: 10.3145/EPI.2020.MAR.05 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empírico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos políticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.

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Información de financiamento

Este artículo se ha elaborado en el marco del proyecto Cibermedios nativos digitales en España: formatos narrativos y estrategia móvil (RTI2018-093346-B-C33), del Ministerio de Ciencia, Innovación y Universidades, cofinancia-do por el Fondo Europeo de Desarrollo Regional (Feder).La autora Sabela Direito-Rebollal es beneficiaria del programa para la Formación del Profesorado Universitario del Ministerio de Universidades (Gobierno de España).

Financiadores

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Fonte de datos: Dialnet