Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019

  1. Ana-Isabel Rodríguez-Vázquez 1
  2. Alba Silva-Rodríguez 1
  3. Sabela Direito-Rebollal 1
  4. Berta García-Orosa 1
  1. 1 Universidade de Santiago de Compostela (Facultad de Ciencias de la Comunicación)
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2020

Issue Title: Televisión: programas, audiencias y debates / Television: programmes, audiences, and debates

Volume: 29

Issue: 2

Type: Article

DOI: 10.3145/EPI.2020.MAR.05 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

Through a mixed method, the linear (live), social (social media) and audience participation (live-tweeting) offer during the special information program of March, 26th 2019 electoral night in La 1 of TVE and La sexta is analysed. We had the hypothesis that television consumption has changed with the competition of VoD-OTT platforms. The objective of this empirical work is to determine the multichannel information strategy carried out by the mentioned stations, and to know the response of the audience. Political events such as electoral processes keep the audience connected to traditional and social television, and generate high volumes of conversation.

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Funding information

Este artículo se ha elaborado en el marco del proyecto Cibermedios nativos digitales en España: formatos narrativos y estrategia móvil (RTI2018-093346-B-C33), del Ministerio de Ciencia, Innovación y Universidades, cofinancia-do por el Fondo Europeo de Desarrollo Regional (Feder).La autora Sabela Direito-Rebollal es beneficiaria del programa para la Formación del Profesorado Universitario del Ministerio de Universidades (Gobierno de España).

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