Convenciones y disrupciones en la cobertura de los eventos políticos en la TV lineal y social. Análisis de la noche de las elecciones del 26M de 2019
- Ana-Isabel Rodríguez-Vázquez 1
- Alba Silva-Rodríguez 1
- Sabela Direito-Rebollal 1
- Berta García-Orosa 1
- 1 Universidade de Santiago de Compostela (Facultad de Ciencias de la Comunicación)
ISSN: 1386-6710, 1699-2407
Año de publicación: 2020
Título del ejemplar: Televisión: programas, audiencias y debates / Television: programmes, audiences, and debates
Volumen: 29
Número: 2
Tipo: Artículo
Otras publicaciones en: El profesional de la información
Objetivos de desarrollo sostenible
Resumen
Mediante un método mixto se analiza la oferta lineal (en directo), social (redes sociales) y de participación de la audiencia (live-tweeting) durante el especial informativo de la noche electoral del 26 de mayo de 2019 (comicios europeos, autonómicos y municipales) en La 1 de TVE y La sexta. Se parte de la hipótesis de que el consumo de televisión ha cambiado con la competencia de las plataformas de visionado a la carta. El objetivo de este trabajo empírico es determinar la estrategia informativa multicanal llevada a cabo por las citadas emisoras y conocer la respuesta de la audiencia. Eventos políticos como los procesos electorales mantienen a la audiencia conectada con la televisión tradicional y la social, y generan altos volúmenes de conversación.
Información de financiación
Este artículo se ha elaborado en el marco del proyecto Cibermedios nativos digitales en España: formatos narrativos y estrategia móvil (RTI2018-093346-B-C33), del Ministerio de Ciencia, Innovación y Universidades, cofinancia-do por el Fondo Europeo de Desarrollo Regional (Feder).La autora Sabela Direito-Rebollal es beneficiaria del programa para la Formación del Profesorado Universitario del Ministerio de Universidades (Gobierno de España).Financiadores
-
Ministerio de Ciencia, Innovación y Universidades
Spain
- RTI2018-093346-B-C33
-
Fondo Europeo de Desarrollo Regional
- RTI2018-093346-B-C33
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