Publikationen in Zusammenarbeit mit Forschern von Universidad de Sevilla (5)

2011

  1. Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

    Journal of Marketing Theory and Practice, Vol. 19, Núm. 2, pp. 187-204

  2. Resources and international marketing strategy in export firms: Implications for export performance

    Management Research Review, Vol. 34, Núm. 5, pp. 496-518

2010

  1. Antecedents and consequences of firms' export commitment: An empirical study

    Journal of International Marketing, Vol. 18, Núm. 3, pp. 41-61

  2. Aprendizaje organizacional, dirección estratégica de marketing y ventajas competitivas percibidas en los mercados internacionales

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 189

  3. Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

    Journal of World Business, Vol. 45, Núm. 1, pp. 49-58