Publicacións (55) Publicacións de SANDRA CASTRO GONZALEZ

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2026

  1. Corporate Social Responsibility and Electronic Word-Of-Mouth: A Social Influence and Self-Image Expression Perspective on Food Digital Native Vertical Brands

    International Journal of Strategic Communication

  2. How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence

    BAR - Brazilian Administration Review, Vol. 22, Núm. 4, pp. 1-17

2025

  1. Advancing Pro-Environmental Behavior: From the Workplace to Consumer Actions

    Revista galega de economía: Publicación Interdisciplinar da Facultade de Ciencias Económicas e Empresariais, Vol. 34, Núm. 2, pp. 1-4

  2. Building food consumer loyalty through economic corporate social responsibility: the moderating effects of environmental and social dimensions

    Journal of Environmental Planning and Management, Vol. 68, Núm. 6, pp. 1312-1336

  3. Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?

    Journal of Business-to-Business Marketing

  4. El potencial de los podcasts como herramienta pedagógica en la enseñanza de planes de marketing

    Actas 8º Congreso Mundial de Educación EDUCA 2025: innovación e investigación educativa

  5. People-Centered Digital Technology for Ethical and Sustainable Business Practices

    IGI Global Scientific Publishing

  6. Preface

    People-Centered Digital Technology for Ethical and Sustainable Business Practices

  7. “I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value

    European journal of management and business economics, Vol. 34, Núm. 3, pp. 359-383

2024

  1. Are self-sacrificing employees liked by their supervisor?

    Eurasian Business Review, Vol. 14, Núm. 1, pp. 257-284

  2. Consumer financial vulnerability: Review, synthesis, and future research agenda

    Journal of Economic Surveys, Vol. 38, Núm. 4, pp. 1045-1084

  3. Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

    International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 1, pp. 131-154

  4. La investigación cualitativa: el uso de la minería de textos en redes sociales

    Dykinson

  5. Life insurance consumption across generations: The roles of financial knowledge, planning horizon, and self-control

    International Journal of Finance and Economics, Vol. 29, Núm. 4, pp. 4742-4762

  6. Self-control and debt decisions relationship: evidence for different credit options

    Current Psychology, Vol. 43, Núm. 1, pp. 340-357

  7. The Influence of Smart Tourism Technologies on Tourist Engagement, Memorable Experience, and Destination Loyalty: The Moderating Role of Place Identity

    Services Marketing Quarterly, Vol. 45, Núm. 4, pp. 458-484

2023

  1. Consumer behavior on sustainable issues

    Management Letters / Cuadernos de Gestión, Vol. 23, Núm. 1, pp. 7-9

  2. Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi

    Springer Business Cases (Springer), pp. 293-307

  3. Financial capability and households’ financial vulnerability: evidence for the Spanish case

    Managerial Finance, Vol. 49, Núm. 4, pp. 679-702

  4. Fostering creative selling through ethics. An emotion-based approach

    Business Ethics, Environment and Responsibility, Vol. 32, Núm. 1, pp. 211-225