SANDRA
CASTRO GONZALEZ
Profesora titular de universidade
María Mercedes
Galán Ladero
Publicacións nas que colabora con María Mercedes Galán Ladero (3)
2024
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Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions
International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 1, pp. 131-154
2023
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Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi
Springer Business Cases (Springer), pp. 293-307
2019
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Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Journal of Cleaner Production, Vol. 241