Research lines

  • Analysis Multivariate
  • Brand's image for touristic resorts
  • Construction of indicators for efficiency in health systems management
  • Consumer Psychology
  • Environmental Assessment: Evaluation of the impact of natural or built environment on human behaviour
  • Management models for Outcome-oriented Quality
  • Marketing Research and Opinion
  • Modelization of consumer's behavior
  • Predictors of efficiency for advertising
  • Psychology Commercial
  • Technology and new data collection strategies