Commercial Psychol
Consumer Behaviour
Research lines
- Analysis Multivariate
- Brand's image for touristic resorts
- Construction of indicators for efficiency in health systems management
- Consumer Psychology
- Environmental Assessment: Evaluation of the impact of natural or built environment on human behaviour
- Management models for Outcome-oriented Quality
- Marketing Research and Opinion
- Modelization of consumer's behavior
- Predictors of efficiency for advertising
- Psychology Commercial
- Technology and new data collection strategies