Relación entre percepción de poder y prácticas de consumo en la categoría de diversión de personas LGBT

  1. Edward Quintero
  2. Idaly Barreto
  3. Juan Carlos Rincón-Vásquez
  4. Andrea Velandia Morales
Revista:
Suma Psicológica

ISSN: 0121-4381

Ano de publicación: 2016

Volume: 23

Número: 2

Páxinas: 90-100

Tipo: Artigo

DOI: 10.1016/J.SUMPSI.2016.06.001 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Suma Psicológica

Resumo

Research into social power and its influence on consumer practices demonstrates the willingness to pay more for a high status product in accordance with the sense of power perceived by the consumer. Thus, when loss of power is experienced, when it is perceived that others regulate the consequences and the results, statutory purchasing becomes a restorer of power, which is explained by the hypothesis of restoration. Power also has effects on behaviour, affection and cognition, and their relationship has been studied in the decision-making process and risk behaviours. Thus, this study is based on the assumption that, if the statutory purchase itself is related to obtaining benefits, and having power or not affects purchasing behaviours, there may be a relationship between the sense of power, hedonic or experiential purchasing, and behaviours of approach and inhibition in a specific sector of consumers. This study was conducted using a correlational design, in which 135 people from the LGBT sector were surveyed by non-probability sampling, in order to identify the relationship between leisure consumption categories and the feeling of power. The results show that sex as an activity can be considered as a restorer of power, and a high perception of power is an activator of the approach to the consumption of trips and parties as a contextual variable where experiential consumption is created.

Referencias bibliográficas

  • Alfaro, E. (2012). El ABC del shopping experience. Vizcaya, España: Wolters Kluwer.
  • Anderson, C. & Berdahl, J. L. (2002). The experience of power: Examining the effects of power on approach and inhibition tendencies. Journal of Personality and Social Psychology, 83, 1362–1377.
  • Anderson, C. & Brion, S. (2014). Perspectives on power in organizations. Annual Review of Organizational Psychology and Organizational Behavior, 1, 67–97.
  • Anderson, C. & Galinsky, A. (2006). Power, optimism, and risk-taking. European Journal of Social Psychology, 36(4), 511–536. http://dx.doi.org/10.1002/ejsp.324
  • Anderson, C., John, O. & Keltner, D. (2012). The personal sense of power. Journal of Personality, 80(2), 311–344. http://dx.doi.org/10.1111/j. 1467-6494.2011.00734.x
  • Barreto, I., Sandoval, M. & Cortés, O. (2010). Prácticas de consumo y estilo de vida de la población LGTB de Bogotá. Diversitas—Perspectivas en Psicología, 6(1), 165–184.
  • Barreto, I. & Neme Chaves, S. R. (2014). Eficacia de tácticas de influencia en la intención de conducta proambiental. Revista Latinoamericana de Psicología, 46(2), 111–116. http://dx.doi.org/10.1016/S0120-0534(14)70014-7
  • Blanco, A. & Sánchez, F. (2015). Influencia y poder en la vida social. En J. M. Sabucedo, & F. Morales (Eds.), Psicología social (pp. 158–178). España: Panamericana.
  • Brauer, M. & Bourhis, R. (2006). Social power. European Journal of Social Psychology, 36, 601–616.
  • Cortés, O., Barreto, I. & Sandoval, M. (2008). Informe de resultados del estudio de caracterización del estilo de vida y las prácticas de consumo en la población LGBT de Bogotá D.C. Bogotá, Colombia: Fundación Universitaria Konrad Lorenz.
  • Dhar, R. & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research, 37, 60–71.
  • Diggins, J. (2003). Thorstein Veblen: Teórico de la clase ociosa (3.a ed.). México: Fondo de Cultura Económica.
  • Domhoff, G. W. (1998). Who rules America?: power and politics in the year 2000. Nueva York: McGraw-Hill Humanities, Social Sciences & World Languages.
  • Dubois, D., Rucker, D. D. & Galinsky, A. D. (2012). Super size me: Product size as a signal of status. Journal of Consumer Research, 38, 1047–1062.
  • Emerson, R. (1962). Power-dependence relations. American Sociological Review, 27(1), 31–41.
  • Fiske, S. T. & Berdahl, J. (2007). Social power. En A. W. Kruglanskiç, & E. T. Higgins (Eds.), Social Psychology: Handbook of Basic Principles (2nd ed., pp. 678–692). New York, NY: Guilford.
  • Folgar, M. I., Sierra, J. C. & Vallejo-Medina, P. (2015). Binge drinking: conductas sexuales de riesgo y drogas facilitadoras del asalto sexual en jóvenes españoles. Suma Psicológica, 22(1), 1–8. http://dx.doi.org/10.1016/j.sumpsi.2015.05.001
  • French, J., Jr. & Raven, B. (1959). The Bases of Social Power. Oxford, England: University Michigan.
  • French, J., Jr. (2003). Teoría formal del poder social. En F. Requena (Ed.), Análisis de redes sociales orígenes, teorías y aplicaciones (pp. 49–709). Madrid, España: Centro de Investigaciones Sociológicas y Siglo XXI de España editores.
  • Galinsky, A., Chou, E., Halevy, N. & van Kleef, G. (2012). The far-reaching effects of power: At the individual, dyadic, and group levels. Looking Back, Moving Forward: A Review of Group and Team-Based Research, 15, 81–113.
  • Galinsky, A., Gruenfeld, D. & Magee, J. (2003). From power to action. Journal of Personality and Social Psychology, 85(3), 453–466.
  • Galinsky, A. D., Magee, J. C., Gruenfeld, D. H., Whitson, J. & Liljenquist, K. A. (2008). Social power reduces the strength of the situation: Implications for creativity, conformity, and dissonance. Journal of Personality and Social Psychology, 95, 1450–1466.
  • Glick, P. & Fiske, S. (2001). Ambivalent sexism. Advances in Experimental Social Psychology, 33, 115–188.
  • Goodwin, S., Gubin, A., Fiske, S. & Yzerbyt, V. (2000). Power can bias impression processes: Stereotyping subordinates by default and by design. Group Processes and Intergroup Relation, 3, 227–256.
  • Hernández, R., Fernández, C. & Baptista, P. (2010). Metodología de la investigación (5.a ed.). México: McGraw-Hill/Interamericana Editores.
  • Hildreth, J. & Anderson, C. (2016). Failure at the top: How power undermines collaborative performance. Journal of Personality and Social Psychology, 110(2), 261–286. http://dx.doi.org/10.1037/ pspi0000045
  • Holbrook, M. (1999). Introduction to Consumer Value. London: Routledge.
  • Holbrook, M. & Hirschman, E. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 130–140.
  • Holbrook, M., & Hirschman, E. (2015). The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. doi:10.1002/9781118989463.wbeccs111.
  • Hyde, J. (2016). Women, men, work, and family: Expansionist theory updated. En S. M. McHale, V. King, J. Van Hook, & A. Booth (Eds.), Gender and Couple Relationships (pp. 93–109). Switzerland: Springer International Publishing.
  • Jinkyung, N. & Chan, M. (2016). Subjective perception of lower social-class enhances response inhibition. Personality and Individual Differences, 90, 242–246. http://dx.doi.org/10.1016/j.paid.2015.11.027
  • Keltner, D., Gruenfeld, D. & Anderson, C. (2003). Power, approach, and inhibition. Psychological Review, 110(2), 265–284. http://dx.doi.org/10.1037/0033-295X.110.2.265
  • Kurdek, L. (1993). The allocation of household labor in gay, lesbian, and heterosexual married couples. Journal of Social Issues, 49(3), 127–139.
  • Lammers, J. & Maner, J. (2015). Power and attraction to the counternormative aspects of infidelity. The Journal of Sex Research, 53, 54–63. http://dx.doi.org/10.1080/ 00224499.2014.989483
  • Lara, M. (2013). Marketing experiencial: Una nueva tendencia del marketing [tesis de maestría]. España: Universidad de Oviedo.
  • Locke, C. & Anderson, C. (2015). The downside of looking like a leader: Power, nonverbal confidence, and participative decision-making. Journal of Experimental Social Psychology, 58, 42–47.
  • López, E. (2005). Aproximación psicosocial a la estructura ideológico-política en una muestra de estudiantes y trabajadores mexicanos [tesis de maestría]. Universidad Unidad Iztapalapa, México.
  • Lucas, J. & Baxter, A. (2012). Power, influence, and diversity in organizations. The Annals of the American Academy of Political and Social Science, 639, 49–70.
  • Macenczak, L., Campbell, S., Henley, A. & Campbell, W. (2016). Direct and interactive effects of narcissism and power on overconfidence. Personality and Individual Differences, 91, 113–122. http://dx.doi.org/10.1016/j.paid.2015.11.053
  • Magee, J. & Smith, P. (2013). The social distance theory of power. Personality and Social Psychology Review, 17, 158–186.
  • Mazzooco, P., Rucker, D., Galinsky, A. & Anderson, E. (2012). Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology, 22, 520–528.
  • McIntyre, C., Hippel, W. & Barlow, F. (2016). Self-regulation and power: How self-regulatory failures can enhance social power. Social and Personality Psychology Compass, 10(1), 41–49.
  • Meliá, J. L., Oliver, A. & Tomás, J. M. (1993). El poder en las organizaciones y su medición. El cuestionario de poder formal e informal. Revista Latinoamericana de Psicología, 25(2), 139–155.
  • Moral, M. & Fernández, M. (2012). Nuevas tendencias del marketing: el marketing experiencial. Entelequia. Revista Interdisciplinar, 14, 237–251. Disponible en: http://www.eumed.net/entelequia/es.art.php?a=14a15
  • Murphy, A. & Russell, G. (2016). Rejection sensitivity, jealousy, and the relationship to interpersonal aggression. Journal of Interpersonal Violence, 91(4), 626–641. http://dx.doi.org/10.1037/ 0022-3514.91.4.626
  • Nelissen, R. & Meijers, M. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32, 343–355.
  • Olah, L. (2015). Gay men and lesbians’ experiences regarding dividing household labor when going from a heterosexual cohabitating relationship to their first same-sex cohabitating relationhip [tesis doctoral]. Virginia Tech.
  • Parker, R. D., Lohmus, L., Valk, A., Mangine, C. & Ruutel, K. (2015). Outcomes associated with anxiety and depression among men who have sex with men in Estonia. Journal of Affective Disorders, 183, 205–209. http://dx.doi.org/10.1016/j.jad. 2015.05.014
  • Peplau, L., & Cochran, S. (1980). Sex differences in values concerning love relationships. En D. Langsley (presidencia), American Psychological Association lesbian, gay, and bisexual
  • concerns policy statements. Ponencia presentada en la reunión anual de la American Psychological Association, Montreal, Canadá.
  • Peplau, L. & Fingerhut, A. (2007). The close relationships of lesbians and gay men. Annual Review of Psychology, 58, 405–424. http://dx.doi.org/10.1146/annurev.psych.58.110405.085701
  • Podea, D., Wild, K. & Cotos, I. (2014). Anxiety and alcohol consumption. Romanian Journal of Psychopharmacology, 14, 71–78.
  • Rios, K., Fast, N. & Gruenfeld, D. (2015). Feeling high but playing low power, need to belong, and submissive behavior. Personality and Social Psychology Bulletin, 41(8), 1135–1146.
  • Rosales, A. (2011). Consumo de la población LGBT es cada vez más importante en la economía. El Tiempo.com [consultado 15 Mar 2015]. Disponible en: http://www.bogotarosa.com/nuevo/es/ actualidad/articulos/Consumo-de-la-poblacion-LGBT-escada-vez-mas-importante-en-la-economia.html
  • Rucker, D. & Galinsky, A. (2008). Desire to acquire: Powerlessness and compensatory consumption. Journal of Consumer Research, 35(2), 257–267. http://dx.doi.org/10.1086/588569
  • Rucker, D. & Galinsky, A. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior. Journal of Experimental Social Psychology, 45(3), 549–555.
  • Rucker, D. & Galinsky, A. (2016). The agentic-communal model of power: Implications for consumer behavior. Current Opinion in Psychology, 10, 1–5.
  • Rucker, D., Galinsky, A. & Dubois, D. (2012). Power and consumer behavior: How power shapes who and what consumers value. Journal of Consumer Psychology, 22, 352–368.
  • Sánchez, R. & Iniesta, A. (2009). La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios. Innovar, 19(34), 1–18.
  • Scheepers, D., de Wit, F., Ellemers, N. & Sassenberg, K. (2012). Social power makes the heart work more efficiently: Evidence from cardiovascular markers of challenge and threat. Journal of Experimental Social Psychology, 48, 371–374.
  • Schmitt, B. (2003). Consumer Experience Management. New Jersey, NJ: John Wiley & Sons, Hoboken.
  • Segura, C. & Sabaté, F. (2008). Marketing Experiencial: el marketing de los sentimientos y sus efectos sobre la mejora en la comunicación. II International Conference on Industrial Engineering and Industrial Management. España: XII Congreso de Ingeniería de Organización.
  • Steinhart, Y., Ayalon, O. & Puterman, H. (2013). The effect of an environmental claim on consumers’ perceptions about luxury and utilitarian products. Journal of Cleaner Production, 53, 277–286.
  • Van Kleef, G., Oveis, C., Homan, A., van der Löwe, I. & Keltner, D. (2015). Power gets you high the powerful are more inspired by themselves than by others. Social Psychological and Personality Science, 6(4), 472–480. http://dx.doi.org/10.1177/ 1948550614566857
  • Veblen, T. (1899/1994). The Theory of the Leisure Class: An Economic Study of Institutions. New York, NY: Dover Publications.
  • Velandia-Morales, A. & Rodríguez-Bailón, R. (2011). Estereotipos femeninos y preferencia de consumo. Universitas Psychologica, 10(1), 47–59.
  • Weber, M. (1947). From Max Weber: Essays in Sociology. New York: Oxford University Press.
  • Woodruffe-Burton, H. (2016). Countering heteronormativity: Lesbians and wellbeing in the workplace. En Handbook on well-being of working women. pp. 47–63. Netherlands: Springer.
Fonte de datos: Dialnet