Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

  1. Fernández-Ferrín, P.
  2. Castro-González, S.
  3. Bande, B.
  4. Galán-Ladero, M.M.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Year of publication: 2024

Volume: 21

Issue: 1

Pages: 131-154

Type: Article

DOI: 10.1007/S12208-023-00366-6 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus