Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

  1. Fernández-Ferrín, P.
  2. Castro-González, S.
  3. Bande, B.
  4. Galán-Ladero, M.M.
Zeitschrift:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Datum der Publikation: 2024

Ausgabe: 21

Nummer: 1

Seiten: 131-154

Art: Artikel

DOI: 10.1007/S12208-023-00366-6 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus