Evolution, trends and future of native mediaFrom avant-garde to the epicenter of the communications ecosystem

  1. López-García, Xosé 1
  2. Silva-Rodríguez, Alba 1
  3. Vázquez-Herrero, Jorge 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2023

Título do exemplar: Digital native media ecosystem

Volume: 32

Número: 2

Tipo: Artigo

DOI: 10.3145/EPI.2023.MAR.06 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

Over recent decades, digital native media have flourished as one of the most important communicative tools in the world, despite certain geographical disparities. Not only is this kind of media here to stay, but they have transitioned from being a feature of the avant-garde to occupying a central space in the digital ecosystem. Despite the diversity of models, difficulties in articulating business models that ensure sustainability, and their lack of financial muscle, native media have opened up renewed options for digital journalism in both the present and the future. By analyzing the current media landscape and a study of the main trends, carried out using a review of the published scientific literature and an analysis of cases from the last five years, this paper explores the horizons of the “new wave” of digital native media that will face the challenges of the second half of this third decade of the millennium.  Of course, the future has not yet been written: digital media will have to build from the native space, observing emerging trends, modern technologies, and without giving up on providing quality digital journalism that is based in truthfulness, transparency, the involvement of users and the set of actions that serve the public interest.

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Fonte de datos: Dialnet