El uso (en declive) de Facebook como plataforma turística en Iberoamérica
- Verónica Altamirano-Benítez 1
- Miguel Túñez-López 2
- Jesús Segarra-Saavedra 3
- Elizabeth Alexandra Morales-Garzón 4
- 1 Universidad Técnica Particular de Loja, Ecuador
- 2 Universidad de Santiago de Compostela, España
- 3 Universidad de Alicante, España
- 4 4 Pontificia Universidad Católica del Ecuador, Ecuador
ISSN: 1646-9895
Ano de publicación: 2020
Número: 36
Páxinas: 596-609
Tipo: Artigo
Outras publicacións en: RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação
Resumo
The internet and social media constitute the ideal platform for tourism promotion and diffusion, since they are consolidated as the main source of information which drizzles the offer and demand of many touristic places. These places are used but Ibero American governments tourism agencies which, thanks to the cultural and natural diversity they posses, they manage to promote new destinations in the international market through online and offline communication campaigns, leading to a significant economic growth. In the present investigation, a comparative analysis of the use of Facebook as a platform for tourism promotion in 2015 and 2019, being determined by qualitative and quantitative techniques, creating an slope, in government agencies and tourist participation.