Imagen e Identidad Política en América LatinaProyecto de Investigación N°11.4
- Marina Mendoza coord. 1
- Mariano Dagatti coord. 2
- Paulo Carlos López López coord. 3
- 1 Universidad de Palermo (Argentina)
- 2 Universidad de Quilmes (Argentina)
- 3 Universidad de Santiago de Compostela (España)
ISSN: 1853-3523, 1668-0227
Year of publication: 2021
Issue Title: Investigación en Diseño Memoria 2015-2020. Volumen 2
Issue: 145
Pages: 103-109
Type: Article
More publications in: Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos
Abstract
Research Project 11.4 presents and reflects on the various transformations experienced in the field of government-citizenship relations in Latin American countries from the 1990s to the present. Three axes of study are followed: a) political discourse and its manifestations, analyzing the ways in which mediatization intervenes in the processes of production, circulation and consumption of political phenomena. Likewise, it explores the incidence of digitization in the transformations of communication modalities between political actors and citizens; b) on this axis, the tensions between the political forces of the (center) left and (center) right are reconstructed and systematized, analyzing the narratives used by each to capture votes and remain in power; and c) it focuses on the enunciative strategies and styles of public presentation of (center) right candidates, whose electoral boom in recent years constitutes a phenomenon of growing interest for political communication studies.