La innovación de las radiotelevisiones públicas europeas en la comunicación digital y las comunidades de usuarios

  1. Mónica López-Golán
  2. Marta Rodríguez-Castro
  3. Francisco Campos-Freire
Revista:
Cuadernos.Info

ISSN: 0719-3661

Ano de publicación: 2019

Número: 45

Páxinas: 241-255

Tipo: Artigo

Outras publicacións en: Cuadernos.Info

Resumo

Esta investigación analiza las estrategias de innovación e interacción social de las radiotelevisiones públicas europeas como respuesta a los retos de transformación y adaptación a la nueva ecología de la comunicación digital. Metodológicamente, se realiza una exploración de las memorias de las corporaciones, un mapeo de la estructura de sus plataformas en Internet y una observación selectiva de la gestión de las webs y sus comunidades de usuarios de los entes públicos de los cinco países europeos con mayor población (Alemania, Reino Unido, Francia, España e Italia). Los resultados muestran que la participación y gestión de estas comunidades es todavía incipiente, poco proactiva y bastante condicionada por las exigencias de sus organizaciones públicas matrices.

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