Desarrollo de una nueva herramienta de análisis y gestión de la conversación de los medios sociales
- Campos Freire, Francisco 1
- Gago Mariño, Manuel 1
- López Cepeda, Ana María 1
- 1 Facultad de Ciencias de la Comunicación Universidad de Santiago de Compostela
ISSN: 2007-2678
Year of publication: 2010
Issue Title: Medios, Periodismo y Opinión Pública
Volume: 1
Issue: 2
Pages: 21-33
Type: Article
More publications in: Virtualis: revista de cultura digital
Abstract
This communication presents the first results of a research project developed by a team of three researchers at the University of Santiago de Compostela (Spain) on the creation, adaptation and operation of a new analysis tool and content management of the media conversation digital social, which has been designed and registered with the name of Nostracker. The system processes and values the information and discussions that take place in the professional digital media tools and user-generated self-communication (blogs and social networks). The development and practical application of this new analysis tool and content management is carried out through five objects or relevant issues of global and local levels, to verify in each case their results and projections.