Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
- Navarro, A.
- Acedo, F.J.
- Losada, F.
- Ruzo, E.
ISSN: 1069-6679
Ano de publicación: 2011
Volume: 19
Número: 2
Páxinas: 187-204
Tipo: Artigo