Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets

  1. Navarro, A.
  2. Acedo, F.J.
  3. Losada, F.
  4. Ruzo, E.
Revista:
Journal of Marketing Theory and Practice

ISSN: 1069-6679

Ano de publicación: 2011

Volume: 19

Número: 2

Páxinas: 187-204

Tipo: Artigo

DOI: 10.2753/MTP1069-6679190205 GOOGLE SCHOLAR

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