Integrated model of export activity: Analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
- Navarro, A.
- Acedo, F.J.
- Losada, F.
- Ruzo, E.
ISSN: 1069-6679
Year of publication: 2011
Volume: 19
Issue: 2
Pages: 187-204
Type: Article