Promoción turística 2.0. Análisis de las redes sociales de los gobiernos iberoamericanos
- Verónica Paulina Altamirano Benítez 1
- José Miguel Túñez López 2
- Karina Paola Valarezo González 1
- 1 Universidad Técnica Particular de Loja, Ecuador
- 2 Universidad Santiago de Compostela, España
ISSN: 1012-1587
Ano de publicación: 2016
Número: 9
Páxinas: 32-53
Tipo: Artigo
Outras publicacións en: Opción: Revista de Ciencias Humanas y Sociales
Resumo
Tourism became one of the fastest growing economic sectors worldwide. The National Governments of the 22 Latin American countries used communication 2.0 for the promotion and diffusion of their offer. This research analyzes the interaction of the travellers in the channels of tourist promotion of the governmental agencies in Latin America. For which it has applied a combination of qualitative and quantitative methods from the monitoring of official social nets andWeb portals. The results emphasize the digital convergence of touristic communication. But nevertheless, the impact, participation and interaction required by communication 2.0 is not achieved.