Comportamientos activos en usuarios 2.0Facebook supera a Tuenti, la red social que había sido líder en España. Causas, estrategias de comunicación e impacto en la recepción

Resumo

Six out of ten users of Internet in Spain - 61.7% - are registered in the social network Facebook and two out of ten - 20.8% - in Tuenti, so these two networks lead the ranking of the social networks that have the greater number of users in that country. In the same way, eight out of ten Spanish Internet users that are connected to some social network -79.3%- do it with the aim of maintaining relationships of friendship or enlivening the contact with their friends. Consequently, it justifies the success of networks of leisure. The results of an exploration research developed between January 2009 and January 2010 have confirmed that both networks share many of their communicative possibilities: creating events and inviting friends; publishing photos, videos, events or links; notifying the assistance to some event; shaping photograph albums; sharing what somebody carries out at real-time with the rest of friends; a chat; telling of the birthday and so on. Tuenti led the market of the social networks in Spain from its creation in 2006 until December 2008, when Facebook exceeded it. Which causes it? What caused that many of the users of Tuenti preferred Facebook nowadays? The results of a survey to 100 users of both social networks point out the identification of Tuenti with excessively young public's profiles and its alleged obsession for resembling Facebook.