Impacto de la localización y la estructura de mercado en la rentabilidad de los establecimientos hoteleros

  1. Lado-Sestayo, Rubén
  2. Otero-González, Luis
  3. Vivel-Búa, Milagros
Revista:
Tourism & Management Studies

ISSN: 2182-8466 2182-8458

Ano de publicación: 2014

Volume: 10

Número: 2

Páxinas: 41-49

Tipo: Artigo

Outras publicacións en: Tourism & Management Studies

Resumo

Location is one of the most important determinants of hotels´ profitability. Consequently, because of the strategic nature of these decisions, business success depends heavily on a right choice. On the one hand, the location of a hotel in a particular tourism spot implies a potential level of demand as a result of occupancy and seasonality in that tourist spot. However, on the other hand there are less studied factors in previous literature relating to the competitive structure in the tourist spot. The methodology used in this paper shows that in explaining the profitability of the hotels as well as considering issues arising from unobserved heterogeneity should include other variables related to location. As the results show, in explaining hotel profitability is necessary to consider the competitive structure where the company operates.