Impacto de la localización y la estructura de mercado en la rentabilidad de los establecimientos hoteleros
ISSN: 2182-8466, 2182-8458
Datum der Publikation: 2014
Ausgabe: 10
Nummer: 2
Seiten: 41-49
Art: Artikel
Andere Publikationen in: Tourism & Management Studies
Zusammenfassung
Location is one of the most important determinants of hotels´ profitability. Consequently, because of the strategic nature of these decisions, business success depends heavily on a right choice. On the one hand, the location of a hotel in a particular tourism spot implies a potential level of demand as a result of occupancy and seasonality in that tourist spot. However, on the other hand there are less studied factors in previous literature relating to the competitive structure in the tourist spot. The methodology used in this paper shows that in explaining the profitability of the hotels as well as considering issues arising from unobserved heterogeneity should include other variables related to location. As the results show, in explaining hotel profitability is necessary to consider the competitive structure where the company operates.