De l'identité territoriale au développement local par la restauration et les productions localisées (l'exemple du Cocido de Lalín en Galice)

Abstract

This article deals with the process of creating a shared territorial identity between Lalín, a small inland town in Galicia (NW Spain), and one of the traditional culinary products of european rural areas, the hearty pork stew known as ‘cocido’. This creation of identity is based in a conscious and human process of construction that began in 1969 with the promotion, still ongoing, of the annual festival baptised with the name Feria del Cocido, which has helped to produce a brand image shared by the territory and the culinary product in question. An assessment is mae of the promdotional strategies adopted and their effects on the structure of the local economy, with particular attention being paid to the network of restaurants in Lalín and the interrelation between having this dish on the menu and their viability. In short, the intention is to evaluate and highlight the role of gastronomy and the restaurant industry as an element of local development in Lalín.