Imagen e intencionalidad comunicativa de las principales televisiones públicas europeas. Aproximación comparativa al estado de la cuestión
- Túñez López, José Miguel
- Costa Sánchez, Carmen
- Rúas Araújo, José (coord.)
- Martínez Fernández, Valentín Alejandro (coord.)
- Rodríguez, María Magdalena (coord.)
- Puentes Rivera, Iván (coord.)
- Yaguache Quichimbo, Jenny (coord.)
- Sánchez Amboage, Eva (coord.)
Publisher: Universidad Técnica Particular de Loja ; XESCOM. Red Internacional de Investigación de Gestión de la Comunicación
ISBN: 978-9942-25-054-4
Year of publication: 2016
Pages: 836-847
Congress: Simposio Internacional sobre Gestión de la Comunicación (2. 2016. ----)
Type: Conference paper
Abstract
The changes derived of the social and technological evolution and the need to be accountable to the citizens are two of the main changes that face public televisions in Europe. After the economic crisis and its consequences for the public and private media, public owned media look for to be known and explain their management to the society. The present research identifies and analyses the on-line positioning and the main parameters of corporate information incorporated to the webs of the public television companies in Spain, Portugal, France, Italy, United Kingdom and Germany. The results point to a speech of transparency in the forms and in a unidirectional way. The continuity of this line of investigation will allow to go in-depth on concepts like transparency 2.0, where the informative effort has to be accessible and participatory for the audiences.