National Funds
Project PS95-0084.
Evaluación de la naturaleza de los cinco componentes del "consumer involvement profile" de Laurent y Kapferer, dimensional o categórico. hacia una reconceptualización mediante un modelo causal
date_range
Duration: from 14 October 1996 to 13 October 1998
(24 months)
Finished
With a Public character. It has been granted under a regime of Competitive.
Researchers
JESUS
VARELA MALLOU
Leader