Publicacións en colaboración con investigadores/as de Universidade de Vigo (3)

2017

  1. Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34

2010

  1. Competitive reaction to the introduction of a new product: An exploratory market signalling study

    Journal of Strategic Marketing, Vol. 18, Núm. 5, pp. 379-394

2005

  1. Understanding the probability of response to competitive actions

    Marketing Intelligence and Planning, Vol. 23, Núm. 5, pp. 455-469