ANTONIO
RIAL BOUBETA
Senior university lecturer
Department: Department of Social Psychology, Basic and Methodology
Faculty: Faculty of Psychology
Area: Behavioural Science Methodology
Research group: Consumer Behaviour
Email: antonio.rial.boubeta@usc.es
Doctor by the Universidade de Santiago de Compostela with the thesis La implicación del consumidor y el éxito de las extensiones de marca 1998. Supervised by Dr. Jesús Varela Mallou.