Department: Department of Social Psychology, Basic and Methodology

Faculty: Faculty of Psychology

Area: Behavioural Science Methodology

Research group: Consumer Behaviour

Email: antonio.rial.boubeta@usc.es

Doctor by the Universidade de Santiago de Compostela with the thesis La implicación del consumidor y el éxito de las extensiones de marca 1998. Supervised by Dr. Jesús Varela Mallou.