Between Lifeboats and Roadmaps: Unleashing the Potential of Innovation Through Collaboration in Public Service Media

  1. Rodríguez-Castro, Marta 2
  2. Cañedo, Azahara 1
  3. Dragomir, Marius 123
  1. 1 Facultad de Comunicación. Universidad de Castilla-La Mancha (UCLM), Cuenca, Spain
  2. 2 Grupo de Investigación Novos Medios: Universidade de Santiago de Compostela, Santiago de Compostela, Spain
  3. 3 Media and Journalism Research Center (MJCR), Santiago de Compostela, Spain
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Libro:
Springer Studies in Media and Political Communication

Editorial: Springer

ISSN: 2731-4081,  2731-409X

ISBN: 9783031608230,  9783031608247

Ano de publicación: 2024

Páxinas: 83-93

Tipo: Capítulo de libro

DOI: 10.1007/978-3-031-60824-7_7 GOOGLE SCHOLAR lock_openAcceso aberto editor

Resumo

Public service media (PSM) organizations are struggling to remain competitive in the current media landscape. Despite budget constraints, increasing competition, and political pressure, PSM organizations are trying to fulfill their public service mission by sticking to their core values while renewing their strategy. In this chapter, we argue that if PSMs are to drive the creation of public value, they should place innovation at the heart of their strategy, in terms of organizational dynamics and content creation and distribution. To this end, we draw on two specific European public service media initiatives that illustrate the transformative capacity of an innovative approach: A European Perspective and Future Media Hubs. We conclude that the distinctive value that public service media offer in terms of innovation lies in their ability to approach disruptive innovation and to engage with other media actors and organizations.

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