Periódicosy redes sociales alternativas del Fediversoestudio de la presencia de medios nativos digitales y matriciales en Mastodon

  1. Alberto Quian 1
  2. Xosé López-García 1
  3. Xosé Soengas-Pérez 1
  1. 1 Universidade de Santiago de Compostela. España
Journal:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Year of publication: 2025

Issue: 83

Type: Article

DOI: 10.4185/RLCS-2025-2338 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista Latina de Comunicación Social

Abstract

Introduction:This studyanalysesthe presence of newspapers on Mastodon, the most popular social platform in the Fediverse and an alternative to X (Twitter) in this ecosystem of decentralized and interoperable networks.Methodology:A subsample of newspapers (n=20) and accounts (n=28) on Mastodon was obtained from a sample (n=38) of digital native and legacy mediain Spain. Official and unofficial, bots and non-automated, active and inactive accounts, instances where they are hosted, and links to Mastodonon media websites were identified. We also identified the datethe accounts were created to checkif they appeared before or after Elon Musk’s purchase of Twitter, which boosted Mastodon’s popularity. Results:We located13 official accounts (10 native and 3 legacy), none on owned instances, and 15 unofficial accounts (9 legacyand 6 native) connected via RSS by Mastodon instancesadministrators. Legacy mediashow a higher proportion of active accounts than digital natives. The proportion of automated accounts is high for both categories. A ‘Musk effect’is observed in accountscreation. Only elDiario.esand El Salto(digital natives) offer linkson their websites. El País(legacy) has the oldest account,and El Saltois the one that shows the greatest commitment to Mastodon.Discussion:The analyzed media do not take advantage of the full potential of the technological sovereignty provided by Mastodon. Conclusions:The template used, and the results open up new li

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