Algunas claves que debemos tener en cuenta para la creación de un medio periodístico nativo digital sostenible en un ecosistema comunicativo cambiante

  1. López-García, Xosé 1
  1. 1 Universidade de Santiago de Compostela
    info

    Universidade de Santiago de Compostela

    Santiago de Compostela, España

    ROR https://ror.org/030eybx10

Journal:
Infonomy

ISSN: 2990-2290

Year of publication: 2023

Issue Title: 2023

Volume: 1

Issue: 1

Type: Article

DOI: 10.3145/INFONOMY.23.003 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Infonomy

Abstract

The rise of digital native media, many of them hyperlocal, is a sustained trend of the last ten years. Many of these media have appeared due to the desire of the promoters to have their own voice on the network, although without a solid project to ensure their sustainability, which has led to successive changes in their business model. Based on the analysis of many of these media that were created in the second decade of the current millennium, within the framework of the results of two projects on digital native media, this essay includes some steps that should be considered before the launch of a digital native journalistic media in today's changing communication ecosystem.

Bibliographic References

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  • Salaverría, Ramón; Martínez-Costa, María-del-Pilar (2021). Medios nativos digitales en España. Caracterización y tendencias. Salamanca:
  • Comunicación Social Ediciones y Publicaciones. ISBN: 978 84 17600 60 0
  • Vázquez-Herrero, Jorge; Negreira-Rey, María-Cruz; López-García, Xosé (2023). “Research on digital native media: an emerging topic in the field of digital communication”. Profesional de la información, v. 32, n. 2, e320202. https://doi.org/10.3145/epi.2023.mar.02
Data source: Dialnet