Digital Political Communication in the Portuguese-Speaking WorldPlatformization and Engagement

  1. García-Orosa, Berta 1
  1. 1 Departamento de Ciencias da Comunicación, Facultade de Ciencias da Comunicación, Universidade de Santiago de Compostela, Santiago de Compostela, Espanha
Journal:
Revista Lusófona de Estudos Culturais (RLEC)/Lusophone Journal of Cultural Studies (LJCS) Revista Lusófona de Estudos Culturais

ISSN: 2184-0458,  2183-0886

Year of publication: 2022

Issue Title: Intercultural Mediation, Citizenship and Social Development ; 17–29

Volume: 9

Issue: 1

Type: Article

DOI: 10.21814/RLEC.3765 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Revista Lusófona de Estudos Culturais (RLEC)/Lusophone Journal of Cultural Studies (LJCS) Revista Lusófona de Estudos Culturais

Sustainable development goals

Abstract

This article provides an exhaustive analysis of the emerging digital political communication strategies in a seldom-studied area: the Portuguese-speaking world. Through a literature review and content analysis, 25 political parties from five countries and three different continents are studied. The results confirm emerging trends common to other recently analyzed places, such as innovation in digital storytelling, platformization and the trend towards engagement as communicative interaction. However, there are new trends toward instant messaging, podcasting, audience segmentation and engagement linked to the fight against fake news.

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