Social Media Followers: The Role of Value Congruence and the Social Media Manager

  1. Varela-Neira, C.
  2. Camoiras-Rodríguez, Z.
  3. García Garazo, T.
Book Series:
Smart Innovation, Systems and Technologies

ISSN: 2190-3026,  2190-3018

ISBN: 9789811990984

Year of publication: 2023

Volume: 337 SIST

Pages: 423-438

Type: Conference paper

DOI: 10.1007/978-981-19-9099-1_29 GOOGLE SCHOLAR
Data source: Scopus