El horse-race campaign frente al issue-campaign en la agenda digital: elecciones presidenciales en América Latina en el periodo 2015-2017
- Paulo Carlos López-López 1
- Pablo Oñate 2
- Palmira Chavero Ramírez 3
- 1 Pontificia Universidad Católica del Ecuador Sede Ibarra, Ecuador
- 2 Universitat de València, España
- 3 Facultad Latinoamericana de Ciencias Sociales Sede Ecuador, España
ISSN: 1646-9895
Year of publication: 2018
Issue: 16
Pages: 270-282
Type: Article
More publications in: RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação
Abstract
The use of Internet, especially social networks, has generated an adaptation for traditional parties, while allowing a differentiated use in new parties. In this sense, we find positions that defend that the use of networks can solve the problems of democracy, and others that warn that these tools doesn’t guarantee the improvement of political and citizen practices. In this paper we ask ourselves what is the campaign model that characterizes the digital agenda during the presidential elections held in the period 2015-2017 in Latin America. For this, we applied content analysis of the tweets of the presidential candidates of five countries (Argentina, Peru, Ecuador, Honduras and Chile). The results show similar behaviors in the different candidates, although there are some differences of interest.